Printing in Dark Backgrounds
Printing in Dark backgrounds can sometimes get challenging. A white surface will easily display any color. But if you have a job that needs you to print in dark backgrounds, you need to follow certain etiquettes. The most common of all etiquettes is that dark colors will not fit well in a dark-colored surface. But this does not make dark backgrounds useless. Although black and white is no longer the choice for leading brands and business in marketing, the color black is still important. It is important to make a brand stand out from the rest.
When things get common, they tend to get very monotonous. Therefore, change is very important. At the same time in marketing, the craze of thinking out of the box is growing. So when you see advertisements printed in light themed background, the one in black will always steal your glance. You may or may not like the campaign but the overall dark getup will make it stand out.
If you are in the printing industry, you will come across various projects that require to be printed in a dark background. A dark background is not always necessarily black. It could also be brown, deep green or deep blue. So depending on the project, you have to deal with the printings carefully.
Why People want black backgrounds?
The printed flyers and pamphlets that you get frequently in hand mostly come in light themes. Most of them are already boring and people do not want to read. No matter how creatively you design the color copy, sometimes the background will not take its side. Moreover, leaflets with a white or yellow background and black text are very common. Sometimes people often confuse these documents with legal documents.
In order to design a flyer to stand out from the rest, black backgrounds can sometimes be more attractive. With a dark background of your choice, you can decorate with light creative patterns. Add images to make it more appealing and mention the business details in attractive and creative fonts.
Benefits of Printing in Dark Backgrounds
People will not choose a dark background easily. It could be an advertising campaign, a simple movie poster, an announcement or even a notice. No matter what it may be, but a dark background will always remain the last choice for most people. Indeed, a dark background may not fit well with every business. But there are always creative ways of trying it out. Moreover, dark colors can give you a better opportunity of playing with color contrasts. Here are the benefits of dark backgrounds mentioned below.
The human brain will use different colors to identify the traits of a particular product or service. Black itself is a bold color and often associated with aristocratic classes. It is easy to catch attention with this color and the best to make anything stand out from a light background. The dark background may not directly communicate about the business to the clients. But it can easily bring them close to the printed campaign. A dark background can easily influence the buyer on how they feel or think about the product.
More option for contrasts
When you design a poster in black, you can easily play with contrasts. Based on the color psychology, you can choose a unique color combination and use it on the poster. When you get the design printed in hand, you can see the difference easily. These contrasts are more clear and vivid when printed. Some color contrast that does not go well in the light background works well with the dark ones.